BAKING UP SUCCESS:
Beatrice Bakery’s Growth Through Digital Marketing
Beatrice Bakery (Grandma’s Bake Shoppe), a well-established food production company in Beatrice, Nebraska, specializes in crafting high-quality baked goods. They supply products to retailers while maintaining a successful direct-to-consumer e-commerce business. In collaboration with Pentwater Connect, Beatrice Bakery aimed to sustain strong sales performance in 2024 with a focused marketing budget.
CHALLENGES
In 2024, Beatrice Bakery wanted to maintain the high performance of 2023 with a more optimized marketing budget than the previous year. They sought to test the effectiveness of their marketing efforts by concentrating on social media management, email newsletters, paid ads, and website adjustments while maintaining the same level of sales and customer engagement. Return On Ad Spend (ROAS) was key.
OUR SOLUTION
Pentwater Connect worked closely with Beatrice Bakery to develop a tailored marketing strategy. We focused on optimizing each channel to ensure maximum impact:
Paid
Advertising
With a strategically focused budget, we optimized paid social ads (Facebook & Instagram) and Google Ads to target relevant audiences and drive traffic to their online store. Our goal was to ensure that every dollar spent worked as efficiently as possible to sustain revenue generation.
Marketing
Leveraging Klaviyo, we optimized automated flow and created newsletters that offered promotions, new product updates, and seasonal offers to their growing customer base.
Social Media
Management
We handled social media engagement, posting regularly on Facebook and Instagram to keep the bakery’s community active and engaged.
Website
Adjustments
We made minor updates to the website, improving user experience and ensuring a smoother shopping journey for customers.
TIMELINE & IMPLEMENTATION
We began intensive campaigns with Beatrice Bakery in the 4th quarter of 2024, rolling out paid ads in October. The focus remained on continuous optimization and monitoring to gauge performance and ROAS.
RESULTS & METRICS
With the optimized budget, Beatrice Bakery achieved impressive results:
Paid Advertising (Paid Socials)
The highest return on ad spend (ROAS) was recorded during the Post-Christmas period, with a ROAS of 17, showcasing the effectiveness of our targeted campaigns and budget optimization.
Paid Advertising (Google Ads)
During the same period, Google Ads achieved a ROAS of 12, further reinforcing the success of our multi-platform ad strategy, which helped drive significant revenue with an optimized marketing spend.
Sales Growth
In December 2024, sales saw a 4.99% increase compared to December 2023, maintaining strong performance. This demonstrated that even with a focused budget, Beatrice Bakery could sustain its revenue during peak seasons.
Conversion Rate Improvement
December 2024 also saw an improvement in the conversion rate, reaching 7.2%, up from 6.83% in December 2023. This shows that our marketing efforts effectively turned more site visits into purchases, even in a highly competitive market.
Email Campaigns
In 2024, Beatrice Bakery’s email marketing showed strong performance, with a 4.31% click rate, up from 3.27% in 2023, and an impressive 12.9% click-through rate, significantly higher than the previous year’s 8.35%. The conversion rate improved slightly to 0.529%, showing better effectiveness in turning email interactions into sales.
SMS Campaigns
Beatrice Bakery’s SMS campaigns in 2024 achieved a 22.9% click rate, indicating high engagement. The conversion rate for SMS was 0.646%, demonstrating that SMS messages were highly effective in driving purchases and fostering customer action.
“The account executive is very knowledgeable and efficient. His team is very qualified and quick!”
— Deb Cyrus, Representative for Beatrice Bakery
Beatrice Bakery’s success demonstrates that with the right strategies can lead to positive results. By optimizing social media, email marketing, paid ads, and website adjustments, we helped Beatrice Bakery maintain growth and improve key metrics like sales and conversion rates. This case study underscores the power of thoughtful marketing and data-driven decisions, proving that success doesn’t always require a larger spend.
KEY TAKEAWAYS FOR E-COMMERCE ENTREPRENEURS
- Test and Optimize Your Marketing Budget: Always analyze the effectiveness of your spend and find the optimal balance between budget and performance.
- Multi-Channel Marketing Drives Results: Don’t rely on just one marketing channel; integrate social media, email campaigns, and paid advertising for a more robust and resilient strategy.
- Focus on Seasonal Campaigns: Plan and optimize campaigns around peak seasons to capitalize on consumer spending, but ensure you’re also prepared with ongoing strategies for quieter months.
- Conversion Rate Optimization is Key: Focus on improving the conversion rate by refining your user experience, checkout process, and email flows to make the most of the traffic you receive.
- Track Metrics and Make Data-Driven Decisions: Regularly monitor key metrics to make informed decisions, adapt strategies, and scale your operations effectively.
