Boost Your Website's Visibility with Free DIY SEO

Keyword research is the process of identifying the words and phrases people are searching for online that relate to your business. These are the terms you’ll target in your content.

HOW TO DO IT:

• Use free tools like Google Keyword Planner or Ubersuggest to find popular search terms in your industry.
• Focus on long-tail keywords (phrases with 3 or more words) as they are less competitive but highly specific.
• Analyze your competitors’ keywords and look for gaps you can fill with your content.

On-page SEO involves optimizing the content on your website so that both users and search engines can easily understand and navigate it.

HOW TO DO IT:

• Title Tags & Meta Descriptions: Make sure your title tags are clear and contain your main keyword. Write compelling meta descriptions that encourage people to click.
• Use Keywords Naturally: Include your target keywords in headings, subheadings, and throughout the content—but avoid keyword stuffing.
• Image Optimization: Add alt text to your images that includes relevant keywords, helping search engines understand what your images are about.

Technical SEO focuses on the backend of your website to make sure it’s easily accessible for search engine crawlers.

HOW TO DO IT:

• Mobile-Friendliness: Ensure your website is responsive, meaning it looks and works well on mobile devices.
• Improve Load Speed: Fast-loading websites rank higher. Use tools like Google PageSpeed Insights to check your site’s speed and improve it.
• Fix Broken Links: Make sure all links on your website work properly. Broken links can hurt your ranking.

Backlinks are links from other websites that point to your site. The more high-quality backlinks you have, the more authority your website gains.

HOW TO DO IT:

• Reach out to bloggers, influencers, or industry sites and offer to guest post or collaborate in exchange for a backlink.
• Create valuable content that others naturally want to link to, such as informative blog posts, case studies, or resource pages.

Content is king in SEO. If you create high-quality, relevant content, people are more likely to engage with it, and search engines will reward you for it.

HOW TO DO IT:

• Start a blog or regularly update your website with content that provides value to your audience.
• Focus on answering the questions your audience is asking. The more helpful your content is, the more likely it is to rank.