Introduction If you own a small business, you know first-hand just how important good customer service is. When your customers are happy, they’re more likely to come back and shop with you, spreading the word about your awesome storefront and products. On the other...

Is your customer service strategy to simply respond to customers and situations as they arise? That’s a reactionary approach, and it can work for a while, but it’s not optimal as a long-term strategy for assisting consumers and growing your business. Here’s some bad...

First impressions are everything. When you visit the Amazon Connect services page, you’ll see this: Amazon Connect is an “omnichannel cloud contact center that helps you provide superior customer service at a lower cost.” In less than a sentence (a fragment really),...

The Cloud Contact Center Service is an integral part of Amazon Connect. Without it, the service is all frosting and no cake. Or maybe all cake and no frosting. Either way, it’s not complete and your sweet tooth will ache for satisfaction. Imagine a SaaS solution that...

Can you perform customer support tasks without the Amazon Connect Contact Center? Yes, technically. But it would be like making a S’more without a marshmallow. Sure, it might still be digestible, but just chocolate and a graham cracker don’t cut it. When your goal is...